Correlating Crime Data with Full Moons

Full moons are steeped in legends and traditions.
Full moons are steeped in legends and traditions.

There was a point in medical history when doctors and health professionals almost universally believed in a strong connection between human psychology and moon phases. Full moons have been associated with anomalies like  sleepwalking, mania, and even illegal activity. The term lunar effect refers to the relationship between the moon’s cycle and our behavior. I wanted to explore whether the lunar effect has any merit when its pertains to crime,  so I downloaded the last 33 months of crime data from the Atlanta Police Department (APD) to see if I could find a data correlation between full moons and reported crimes. Continue reading “Correlating Crime Data with Full Moons”

The Internet Never Forgets

The Internet, like elephants, never forget.
The Internet, like elephants, never forget.

I care about you my dear readers, so here is some free Digital Marketing advice: always be very mindful what you post online because the internet never forgets. You can delete a post that you wish you’d never written, but you can never undo the impression that you make on the people that read it. You can also never get rid of the screenshots people will take of your ill advised rant. Continue reading “The Internet Never Forgets”

About Harvey, Irma, and Bottled Water

Hurricane Irma September 9, 2017
Hurricane Irma September 9, 2017. Credit: USA Today

I have lived in the Deep South most of my life, and I know first hand how when reports of impending bad weather start, people invade the grocery stores.  It was no surprise then that in late August and early September, the threat of Hurricanes Harvey and Irma caused widespread panic throughout the southern half of the United States. I have no idea why, but convention has always dictated that we buy eggs, milk and bread before a storm. Seriously.  For a long as I can remember, bad weather coming meant that we needed to go out and buy the ingredients for French toast. Continue reading “About Harvey, Irma, and Bottled Water”

Please Call Me About Your Email

Do you remember land lines?
Do you remember land lines?

I was working as usual today – answering client questions, brainstorming with colleagues – all the usual stuff.  And as usual, I sent a couple of emails asking people if it would be okay for me to call them about some issues we were facing.  As I hit “send” on one such email, I thought about how the etiquette behind the way we communicate has changed over the years. Continue reading “Please Call Me About Your Email”

What’s in a Name? A Data Driven Look at my Fellow Wesley Halls

John Wesley (28 June 1703 – 2 March 1791)
John Wesley (28 June 1703 – 2 March 1791)

Whenever I see or meet someone I share my name with, I always wonder about the things we have – or do not have – in common other than our name. At MaassMedia, we have two Wesleys. One Wesley enjoys racing cars and the other Wesley is a ravenous football fan. Both Wesleys are code junkies and love JavaScript. Recently, I started wondering what my fellow Wesley Halls do and love, so I took a thousand foot view at my namesakes across a couple of data sources. Continue reading “What’s in a Name? A Data Driven Look at my Fellow Wesley Halls”

The Art of Mobile Geofencing

Mobile geofencing creates virtual geographic boundaries.
Mobile geofencing creates virtual geographic boundaries.

You’ve built a connection with your customers. Sales are up. Everything is running smoothly with your mobile app. But you’re not one to settle. So, how can you make your marketing campaigns hyper-focused? Start by considering mobile phone usage. We are seamlessly connected in today’s world. It’s time to leverage this tremendous opportunity in the form of Mobile Geofencing. Continue reading “The Art of Mobile Geofencing”