Abridged Résumé

VETERAN DIGITAL MARKETING THOUGHT LEADER with over fifteen years of experience in web application and digital analytics development. Areas of specialty include:

  • providing data driven, strategic guidance for digital media initiatives
  • providing best in class technical leadership for desktop and mobile implementations
  • providing advanced market trending analyses for key stakeholders


  • Extensive developing experience in enterprise tagging solutions
  • Google Analytics – Individual Qualification
  • Certified Internet Webmaster, E-Commerce Specialist
  • Programming mastery of XHTML, CSS, JavaScript, jQuery, SQL, and PHP
  • Advanced software mastery of Excel, Tableau, Google Data Studio, MS SQL Server, and Adobe Photoshop
  • Technical mastery of Adobe Analytics, Google Analytics, Adobe Dynamic Tag Management, Google Tag Manager, and Tealium Tag Management System
  • Proven ability for customer engagement and reputation management
  • Outstanding oral, written and presentation skills


Digital Analytics Implementation Manager
Responsible for overseeing the implementation of digital media programs for desktop, mobile web, and native mobile app platforms. My duties include:

  • overseeing staff in the strategic and technical development of digital media programs
  • evangelizing actionable and measurable best practices through workshops and presentations
  • working with stakeholders to develop hypothesis driven tracking strategies
  • delivering actionable digital analytics reports and dashboards using Google Analytics, Big Query, and Google Data Studio

Lead Instructor (Distinguished Faculty Designation)
Responsible for conducting online and class-room cohorts for Data Analytics, Data Science, and Digital Marketing courses. My duties include:

  • delivering dynamic, industry relevant multi-week courses to adult learners
  • providing career and professional mentoring for learners transitioning careers
  • providing entrepreneurial guidance and resources
  • assisting with on-going curriculum development and continuous imprevement

Digital Analytics Lead
Responsible for technical and operational management of an enterprise Digital Analytics platform. My duties included:

  • serving as the analytics technical and strategic resource on cross-functional teams
  • managing marketing tags and code for desktop, tablet, and mobile implementations
  • supervising the development of multi-channel and multi-platform digital analytics reports
  • analyzing and presenting online trends and KPIs to Senior Leadership
  • managing vendor and contractor relationships

Digital Analytics Implementation Consultant
Responsible for providing industry leading digital analytics, data visualizations, web and mobile optimization, and tag management solutions for large scale clients. My duties included:

  • providing technical site audits to assess digital analytics readiness and data governance
  • creating and documenting custom analytics implementation strategies
  • overseeing engineering best practices and quality standards during project development
  • delivering effective onsite and online Digital Analytics presentations and training

Manager, Customer Insights and Database
Responsible for online campaign management for a home interior consumer brand. My duties included:

  • developing marketing strategies for product promotions
  • overseeing A/B/n and multivariate testing
  • supervising the development of multi-channel and multi-platform digital analytics reports
  • analyzing and presenting online trends and KPIs to Senior Leadership
  • managing vendor and contractor relationships

Report Writer / Data Analyst
Responsible for creating and analyzing work force, operational and transactional reports using MS SQL Server, Crystal Reports and Business Objects. My duties included:

  • writing advanced queries and developing reports to manage operational and personnel needs for a multitier call center
  • analyzing workforce and operational needs based on reports
  • providing statistical reporting to mid-management for daily operations
  • providing feedback to Senior Leadership regarding trends and potential revenue opportunities

Senior Systems Analyst
Responsible for overseeing the development and implementation of web analytics and search engine optimization efforts for high volume healthcare and government contracts. My duties included:

  • gathering and documenting key performance indicators and metrics for internal and external marketing campaigns
  • managing and implementing pay per click programs for targeted marketing
  • managing social media programs for departmental outreach

Senior Web Applications Developer
Responsible for providing out-source web application development for major corporate and retail clients. My duties included:

  • identifying and developing business opportunities
  • writing project scopes and statements of work
  • providing web application development with strict adherence to quality and time lines